Anyone who has read this blog knows that I use and love 37signal’s applications (almost 5 years and many accounts, personal and professional, later…) and that I’m also addicted to my iPhone. It’s been really interesting to watch the 3rd-party iPhone apps supporting the 37s products emerge in the last 6 months – I’ve tried most of them and have been challenged by the differing quality of the applications.
Outpost, by Morfunk, was really the first application that was announced (on a 37signals post) in the summer, but wasn’t released until November – in fact, after many of the others had already hit the AppStore. What immediately made a difference to me what less that actual app – although to me it was a clear winner – than the accessibility of the developers. They had set up a GetSatisfaction page and seemed to be monitoring it 24/7 (at first). Which was even more impressive when I learned that both of the developers hold down day jobs – building a business in a really smart (especially in this economy) way. David Kaneda Morfunk’s Interface Designer/Developer, was kind enough to answer some questions emailed to him about the company, Outpost and what else they’re working on (Tote!).
> 1. Can you tell me a bit about Morfunk? Where and how you started – and what’s with the name 😉
I started the company last July in partnership with Jim Dovey, a Mac developer. We were planning Outpost at the time, and wanted to leave room for doing more apps which integrate with 37signals products. Jim handles the heavy lifting with Cocoa development and I design user interface, the website, and manage the community, for the most part. The word “Morfunk” has been a working moniker I’ve had for some time — it represents the combination of form and function, via the Latin “Morphos” and Greek “Funktios”. It seemed particularly fitting for the partnership.
> 2. Out of the many Basecamp apps in the AppStore, Outpost seems to have the clear lead – featured on the 37signal’s Basecamp site, mentioned on the live show and many positive reviews from the community – what do you think sets the app apart from the competition?
I think the two biggest things that make Outpost different are the user interface and its offline capabilities. I was pretty pushy in terms of design and look, and thankfully Jim was very patient and tremendous in implementing the designs. The offline capability quickly became the most challenging aspect of building the app, but ultimately I’m glad we have it — this is something that sets us apart, and I’m not too fearful of someone else attempting it.
> 3. One of the things that has set Outpost apart from me is the interaction with your team, especially with the GetSatisfaction support page – why did you decide on GS and what’s the support process from your end? It seems like your team is constantly monitoring and available.
We knew from the beginning that we wanted the company to be transparent and I wanted to give GetSatisfaction a try. It’s pretty easy to keep up with via email and we try hard to reply when we can. We both have day jobs, so it can be difficult, but I think the system helps.
> 4. On the last live show, the 37signal’s guys discussed that they wanted to beef up the API’s this year. In terms of Outpost – how many of the feature requests (like Writeboards and Time Tracking) have to do with things that need to be added to the API? And have you been able to work with the 37s team on any additions?
We get a fair amount of requests for file support — not as much Writeboards, but people have asked. I personally think the lack of copy and paste takes away from the usefulness of Writeboards. We haven’t worked directly with 37signals on the additions, though they’ve kindly asked our opinion and we gave it. Our biggest requests didn’t involve the mainstream feature requests above, but rather functional improvements, like adding modified dates to all objects to improve sync times. Another big downfall is that non-admin Basecamp users have way less access than they should.
> 5. Outpost first came to many peoples attention last summer in a 37signal’s post, but didn’t actually get released until winter – what took so long?
A lot of this had to do with the syncing ability of Outpost, and countless tests to maximize sync speed, without sacrificing the apps performance or stability. Unfortunately, a lot of people still experienced problems with the early versions, as it was difficult to know how people used their Basecamp accounts.
> 6. I’m a big believer in charging for quality applications, which not only enable consistent updates, but product support also. One of the challenges in the AppStore right now seems to be in determining pricing. How did you determine what to charge for Outpost and what considerations did you make?
I personally agree, and think that products should charge based on value and audience. With Outpost, we knew we were working within a specific, professional niche and the app provides real value to those users. We thought about what we would pay for it. In fact, we originally decided on a $14.99 price point, but brought it down after seeing competitors release with much lower prices. We believe we put a fair amount more time into our app, which reflects in its usability and feature set, but didn’t want to rule ourselves out of the market.
> 7. Any word on Tote – or anything else, 37s or not, that you’re working on?
Tote, our web app for Backpack, is still in the works and will hopefully release soon. While developing Tote, I found a need in the market for a jQuery-based iPhone web framework, so I created and released jQTouch. We are also currently in the process of planning a native app for Highrise. Expect a few updates to the blog over the next month.
Thanks for your time David. Looking forward to watching what’s next for Morfunk!
I’ve been working with crayon for just over two months now. It’s been a significant change for me from before – not the least of which is working from home.
At crayon we use a number of web-based tools to stay organized and also to keep in touch – many I’ve talked about on this blog before.
* Basecamp – we use it for project management and have just started to share with our clients. It took a full day to reorganize the existing account when I started – I also put together a couple of screencasts for our team to learn how to use it. I’m also planning to do a couple for our clients so that they feel comfortable using it.
* Backpack – we use this as our own intranet. Anything internal (not project-based) goes here. This has been really successful in terms of adoption – everyone has been adding to pages as well as adding their own.
* Highrise – we’re using this for our CRM solution and to track our new business process. As of right now, only the crayonistas involved with new business have access.
* ooVoo – (disclosure – ooVoo is a crayon client). We use ooVoo for text and video chat throughout the day to keep in touch. I’m looking to incorporate Campfire instead – less interruptions, more work.
* Google Docs – we share docs that we use as a company – status reports, contact lists, etc.
* iPhones – most of us at crayon have iPhones for use on both Macs (me) and Windows (everyone else). I’ve written up for the team how to get our 37signals apps on the home page as well as the different productivity apps I test/use.
* Twitter – we love Twitter. Most of us are using it regularly, the other are just starting to add it into our workflow. Each of us seem to have very different networks for the most part, as well as some overlap.
These are the tools we use at crayon everyday. With a virtual company – communication and organization takes on even more importance. These services work for us today, and as a lot of these are new to everyone, it’ll take a bit of time for complete adoption and the level of comfort that I have – something to keep an eye on.